“You never get a second chance to make a first impression.”
What impression are you making?
What message are you conveying online?
In other written communication?
Are you clear? Compelling? Relevant?
Are you attracting customers?
Educating in an effective way?
Communicating in a way that moves people?
Good copywriting is invaluable to your business and your brand. Don’t trust it to just anyone. Hiring an established copywriter who is interested in your business, offerings and bottom line is key. I’d love to help. My name is Heather Church and I am a freelance writer and yoga educator. Weird combo? Maybe, but it works for me (and my clients)!
I’ve spent my entire career writing – policy, procedure, press releases, RFPs, grants, curriculum, web copy, blogs and more. Straight out of college I worked in public health, then transitioned to a larger government entity. Quite accidentally I became the lead writer and editor across all departments of that quadruple-combined agency. Unfortunately the position began to suck the life out of me and I turned to yoga as an escape, completing my 200 hour YTT and leaving that position about a year after that.
I taught everywhere for a few years until I became a yoga professor! Yep, I live in rural Ohio and teach yoga in a non-traditional format – to enrolled students on three regional campuses of Ohio University. I love it!
After leaving government and solely teaching yoga for a few years, I realized how much I missed the creative outlet and expression that writing provides so I began working remotely for an international web company where I wrote copy, blogs, radio/television ads and social media posts/promotions for a variety of industries. I was promoted to lead copywriter and worked mostly with custom website clients for the last two years before entering solopreneurship.
The last large project I completed consisted of writing all copy and developing a website for one of the five JobsOhio economic development divisions, a non-profit government entity. The Communication Director liked my work so much that she hired me as a contract employee for a variety of tasks six months after the website project ended. Since that time we’ve revamped the website and copy a second time, increased social media engagement by 100% and created numerous educational and sales-related marketing materials to expand efforts across the region.
I’m now writing for an industry that has long been in my heart – the yoga and holistic health community. I love to write, express ideas and help others. My knowledge is an asset in this industry. I am available for website content, blogging, curriculum development (writing, proofreading, editing), newsletter creation, social media posting, teacher training manuscript and e-book editing and more.
I am honest, hardworking and very interested in ongoing writing work in these fields. Writing about it and helping others is truly my passion.
I provide EXCEPTIONAL ERROR-FREE COPY in a wide variety of types and mediums:
About pages & bios
Radio and television ads
Social media posts and promotions